About Ethical Insure

Ethical Insure is an Austin-based independent insurance firm focused on helping people make clearer decisions about Medicare, life insurance, long-term care planning, and retirement-related protection. We combine licensed insurance experience with an education-first process, so clients can understand their choices before deciding whether they need personal guidance.

Carolina K Reid is a senior corporate strategy professional. After earning an MBA at INSEAD (the European School of Business Administration) in Fontainebleau, France, she took on senior strategy roles at General Electric and shortly thereafter became a technology VP in New York.

Her experience as a board member on a major hospital system (Nuvance Health) showed her the importance of insurance and its impact on wellness systems in the USA. Risk management and safe planning are at the core of her recommendations for private clients and business professionals.

She holds a degree in Earth Sciences from Dartmouth College and is also a certified Transformational Health and Life Coach from the Health Coach Institute. Ms. Reid holds insurance licenses in a range of states and lives in Austin, TX, with her husband, where they raised three children, three rabbits, and a dog.

We are licensed and appointed through Hanson Insurance.

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Whether you’re new to Medicare, reviewing your current plan, exploring life insurance, or sorting out senior benefits, we’re here to help—without pressure.